Tag Archives: marketing

Advertising Costs Per Hire- Where Do You Stand?

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While many companies track their average cost per hire, many lump all of their recruiting expenses together. Have you taken the time to see where your recruitment expenses come from? A recent study by Software Advice, highlights the average costs that simply advertising for an open position amounts to. You might be surprised to learn where you fall in comparison to other hiring managers.

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With job boards reported as being the primary advertising channel for 85% of companies, there’s no denying the impact the online advertising market has had on recruiting strategies for employers. If you are investing in online job advertisements, be sure to get the most of your investment. Creating an online job posting that attracts talent, shoud involve a combination of creative marketing, SEO value, and sales.

Do you feel like you struggle more to attract talent than some of your competitors? You might. Companies with less than 50 employees often spend more money advertising per hire than larger companies. Hiring strategies for small business often require more of a proactive rather than reactive approach. Whether your organization is small or large, the power of internal referrals is undeniable. In a 2011 survey by Jobvite, 70% of employers reported feeling that referred candidates were a better fit for company culture and company values. If your organization does not have a referral program established, now is the time to start!

While the battle for skilled talent is always present, 64% of employers reported advertising entry level positions. A combination of high volume, lower wages, and inexperience often lead employers to experience high turnover for these lower end positions. At a price of $173 per hire in advertising expenses alone, be sure that you have incorporated ways to reduce employee turnover and implemented retention programs even for your less skilled positions.

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today! If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

 

 

 

Job Seekers Strongly Prefer Job Boards Over Social Media!

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With the ever changing technologies available, do you ever wonder how candidates prefer to locate a new career? We have your answer! In a recent study by Beyond.com, over 5,200 job seekers shed light on their job search tendencies. The poll which included job seekers from Gen Y (18-29 years of age), Gen X (30-47 years of age), and Baby Boomers (48-67 years of age) revealed a wealth of knowledge for employers who are actively marketing career opportunities today!

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Who turns to job boards as their first resource in a job search?

Everyone.

  • 87% of Baby Boomers
  • 82% of Gen X
  • 77% of Gen Y

Who’s searching for job opportunities on Facebook?

Not as many as you may have guessed.

  • 21% of Gen Y
  • 15% of Gen X
  • 10% of Baby Boomers

How much time are they investing in their career search?

5-20 hours per week

Are you struggling to locate the talent needed to maintain your workforce? If you are actively using job boards to recruit and still find yourself in a talent drought, it may be time to consider reviewing your process job postings. Here are a few tips!

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today!  If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

 

Why Your Business Should Be On LinkedIn!

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Whether you are just jumping into social media through other sites or have avoided a social media presence for your company altogether, your business needs to be on LinkedIn!

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LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

  • Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.
  • Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.
  • Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.
  • Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Social Recruiting in 2013

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Without question if you are in the recruiting or HR field, the topic of recruiting through social media has crossed your mind or desk in the recent months. With steady reported losses for employers in social networking suits due to improper use for screening or evaluation, you may have chosen to avoid the topic. While recruitment through social media does require knowledge of legal ramifications, there are some simple and conservative ways to be involved with little liability to your organization.

The Wall Street Journal reported that social networks accounted for 20% of time spent online in 2011. With the continued growth in 2012, it goes without saying those numbers are only continuing to climb. Their report also shows that social networks reach approximately 82% of the world’s online population, a great audience for those of us who are seeking high demand candidates who are hard to locate.

A recent study from Salary.com gives us some insight to the candidate perspective:

  • 72% reported using social connections to find a job
  • 38% reported that they were successful in finding a job through social networks
  • 24% the largest group, reported that they seek career opportunities on LinkedIn
  • 60% listed lack of response as their least favorite part of social networks
  • 55% of candidates would prefer a mobile friendly process that takes 10 minutes or less to apply

Social Media Meets the Candidate: Is it Really a Match Made in Heaven?

Making your application process accessible to those on social networks, especially on mobile devices could greatly increase your exposure to technical and professional level candidates. If you are considering implementing social networks into your recruiting process, make sure your process is legally compliant with all local, state, and federal laws. Also make sure that your staff is properly trained and educated on how to remain legally compliant in the process. It is always a great idea to make sure your organization’s social media policy is well defined. For more information on integrating social media in your recruiting process, contact your Labor and Employment Law attorney.

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today!  If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

A New Career for The New Year?

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Are you considering a new career for yourself in the next year? Has your current position or lack of, left you seeking a new and exciting opportunity?

That’s where we come in!

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In-Demand Careers for 2013

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As 2013 is just around the corner, now is a great time to begin forecasting your recruitment needs and strategies for next year! With the recession behind us and a talent struggle before us, recruiting in 2013 will prove to be a difficult match for many organizations. With a demands growing in a wide variety of industries, here are the predicted in-demand careers for 2013 according to Forbes:

  • Software Developers
  • Accountants and Auditors
  • Market Research Analysts and Marketing Specialists
  • Computer Systems Analysts
  • Human Resources, Training and Labor Relations Specialists
  • Network and Computer Systems Administrators
  • Sales Representatives
  • Mechanical Engineers
  • Industrial Engineers

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The continued growth and demand in these professions can increase the difficulty of recruiting for many organizations, who traditionally have had limited recruitment struggles. Most often, those who excel in a field of demand are employed and usually require direct recruitment and some incentives to leave their current position. If your hiring managers are not experienced in recruiting and attracting passive candidates, now may be a great time to attend training or partner with an experienced search firm or staffing agency!

Want to learn more about how you can gain access to Trillium’s national network of professional and technical manufacturing workers? Contact us today!  If you are a stand out professional or are skilled in technical manufacturing and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

 

Who Likes Writing Job Descriptions?

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Let’s face it, writing a job description is not exciting. What’s less exciting? Reading one! In the struggle to obtain top talent today, give yourself an edge above the hiring managers that you are competing against with a strong job advertisement!

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