Why Your Business Should Be On LinkedIn!

September 9, 2013Posted by: Jenna Mathieu

Whether you are just jumping into social media through other sites or have avoided a social media presence for your company altogether, your business needs to be on LinkedIn!

LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.

Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.

Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.

Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities? Visit our job board for more information! Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Your Employees and Social Media Engagement

July 26, 2013Posted by: Jenna Mathieu

Do you think that your social media policy is preventing the unauthorized use of social media during the workday? While implementing a social media policy is a great step in the right direction, most social networkers will continue to engage during the workday regardless.

According to a recent release from the Ethics Resource Center, as many as 72% of social networkers spent a portion of their workday on social networks, with a third of those reporting their activity as not work related. With access through company computers, tablets, and their mobile devices your employees have a variety of ways to access their social networks with or without being tracked. As many as 39% of those categorized as active social networks reported remaining connected the entire day! What does this mean for your organization?

As with any distraction, social media engagement for non-work related purposes will have an effect on productivity and eventually your bottom line. For those who remain connected for larger portions of the day, the likelihood of information about their work day, clients, projects, co-workers, and other work related information is likely to surface in their posts and engagements. Posts including derogatory statements, proprietary information, and other sensitive information could cause great loss and damages to your company. So what can you do?

With 38% of social networkers reporting use of personal devices exclusively, management and vigilance are an employer’s best chance of controlling unauthorized social media engagement in the workplace. Having policies in place and enforced that clearly define the expectations for social media and the use of personal devices during the workday are a great starting point. Work with your managers and supervisors to identify signs of social media misuse such as loss of productivity, loss of engagement, sensitive information going public before formally announced, and employees glued to their mobile devices. Most often, those who are engaged in social media for non-work related purposes during the work day will show signs of poor performance or productivity over time.

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

How To Land Your First Job

May 8, 2013Posted by: Jenna Mathieu

Whether you’ve recently graduated or are entering a new profession, landing your first job can be difficult. While you may have a strong education and credentials on your side, the competition for entry level positions including Engineers, IT Professionals, HR Professionals, and Accounting Professionals can be steep. Looking to gain a competitive edge against your peers? Here’s how!

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