Are you frustrated with the number of job postings that you’ve posted only to find you still don’t have qualified candidates? Are your monthly charges to job boards beginning to look like they need a P&L of their own? Now’s the time to fix it!
With online job boards including millions of job postings each year, standing out among the competition is essential. The days of simply putting an ad in the newspaper resulting in stacks of resumes are gone. Today’s job postings must include several key components including:
- SEO Value: If you aren’t familiar with SEO, you’re already behind in the game. SEO or Search Engine Optimization, refers to the content or structure of online content so that it will be prominently displayed by a search engine. Making sure that your job posting is rich in SEO value is the key to making sure that your job posting is even located by candidates. SEO value can be gained through strong and prominent keywords, exact location matches, and relevance between the content in your posting and what the job seeker is searching for. The more you have in common with their search statement, the more likely they are to find your posting.
- Content is the key. No matter how great your SEO value is or how many candidates land on your posting, if the content in your posting doesn’t sell the position it won’t matter. The posting should include industry buzz words, specific qualifications, and enough information for a candidate to determine whether or not they are qualified for the position.
- Is your job posting visually pleasing? According to HireRight, 75% of job seekers say the look and feel of a job posting influences their decision to apply. Make sure that your job posting visually appeals to the audience. Is it free of errors, includes important details, and is it easy to read through quickly? Most job seekers will not take the time to read a full length job description, make sure your posting includes the important details and nothing more.
- Sell your job! Why would someone want to work for you? What sets a career with your organization apart from your competitors? This may be your only chance to sell a career with your company to the candidate, make sure you do it well! Include valuable information about your benefits, employment brand, and enough information about your organization that a candidate can see why a career opportunity with your organization is something they should be interested in.
The battle for top talent is becoming increasingly harder in most industries. Maintaining a strong employment brand, a great employee retention program, and a proactive recruiting strategy are all great ways to stay ahead of your competition in the recruiting field.