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Portfolio Marketing Manager needed in Hopkington, MA.
Trillium Technical is looking for a portfolio marketing manager to join our marketing team to support our Discovery solutions business.
Travel Requirement: Some (20%) travel to conferences/tradeshows, sales meetings and customer sites, Domestic and some International may be required.
Support product launches by developing and delivering launch plans in alignment with the business strategy
Create product positioning, value propositions and messaging that resonate with the target audience, working in collaboration with product management
Work with the segment marketing team to define the marketing campaign strategy
Develop an in-depth understanding of the target personas, buyer journey, product portfolio, market trends and competitors, and champion the product portfolio across the marketing eco-system
Manage the development and delivery of the content marketing plan to support the buyer journey and marketing campaigns, across a range of formats, working with internal and external content specialists and writers as required
Create optimized website content to provide an engaging user experience that supports the buyer journey
Work with field marketing teams to ensure integration and alignment between global and regional marketing plans
Support the execution of digital marketing activities including email, nurture programs, search marketing, digital advertising and offline activities such as events
Supply stories and content for PR and social media
Communicate marketing plans and campaigns with internal stakeholders as appropriate
Analyze and report on marketing performance and use findings to drive continuous improvement
Manage allocated budgets and report regularly on spend
If you are interested, apply now.
Minimum 5 years product or portfolio marketing experience
Experience of working across the marketing mix including online and offline channels
Experience working in life science or related market required
Excellent written and verbal communication skills
Bachelor’s degree in marketing, business or the sciences, MBA preferred
Experience of Salesforce.com and marketing automation systems desirable
A successful candidate will …
Have strong strategic and business acumen
Have experience of supporting product launches
Be able to create value propositions and messaging strategies
Focus on customer needs and want to deeply understand customers’ buying journeys
Be comfortable working with technical and scientific colleagues
Have strong project management skills
Be able to work effectively with peers and stakeholders across the organization
Have the ability to translate quantitative data into actionable recommendations
Be able to work in a complex environment
Champion new ideas and initiatives
Trillium has been recruiting and placing professionals for over 30 years. From Fortune 100 companies to small businesses, our philosophy remains the same: to achieve excellence by providing quality employees and an uncompromising level of service. We believe in honesty, integrity, and a simple philosophy of providing value to our customers and our employees. We strive to be unsurpassed in the recruitment and placement of quality and skilled professionals. Trillium is an Equal Opportunity Employer.
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