LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

• Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.

• Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.

• Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.

• Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

According to a recent release from the Ethics Resource Center, as many as 72% of social networkers spent a portion of their workday on social networks, with a third of those reporting their activity as not work related. With access through company computers, tablets, and their mobile devices your employees have a variety of ways to access their social networks with or without being tracked. As many as 39% of those categorized as active social networks reported remaining connected the entire day! What does this mean for your organization?

As with any distraction, social media engagement for non-work related purposes will have an effect on productivity and eventually your bottom line. For those who remain connected for larger portions of the day, the likelihood of information about their work day, clients, projects, co-workers, and other work related information is likely to surface in their posts and engagements. Posts including derogatory statements, proprietary information, and other sensitive information could cause great loss and damages to your company. So what can you do?

With 38% of social networkers reporting use of personal devices exclusively, management and vigilance are an employer’s best chance of controlling unauthorized social media engagement in the workplace. Having policies in place and enforced that clearly define the expectations for social media and the use of personal devices during the workday are a great starting point. Work with your managers and supervisors to identify signs of social media misuse such as loss of productivity, loss of engagement, sensitive information going public before formally announced, and employees glued to their mobile devices. Most often, those who are engaged in social media for non-work related purposes during the work day will show signs of poor performance or productivity over time.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Being a skilled job seeker can be an art form. Even candidates who are under qualified or have less experience than others applying for a position, can gain a competitive edge in the interview process simply by being a strong interviewer. Here are some key components to landing your first job:

• Preparation is key.– Nothing jumps out to a hiring manager or HR rep faster than someone who is unprepared. Preparation for a career search can be timely process and being thorough is key. Many candidates complete the obvious such as obtaining contact information for references and preparing a resume, but don’t forget to think of how the recruiting market has changed in the past several years. Make sure that your social media landscape is separated by your personal and professional images. Having an employer locate you on LinkedIn with a professional profile that appropriately highlights your greatest attributes in your career field can quickly lose it’s power if your Facebook profile reflects less than a professional image. Keep in mind that the average recruiter spends less than 10 seconds reviewing your resume. Make sure your resume sells you quickly.
• Maintain an active network. Want to stay up to date on the latest trends in your industry? Do you want to be the first to know of excellent career opportunities in your field? The best way to gain and maintain up to date information in your field is to network with others in it. Social media and sites such as LinkedIn, provide excellent opportunities with little time commitment to stay informed and build relationships with others in your field. Make sure that others in your line of work know that you are looking for career opportunities. A simple update on your LinkedIn profile can quickly open doors. Sharing information and industry trends in groups and through status updates can quickly show others that you are knowledgeable and passionate about your field. In a recent survey by Salary.com as many as 72% of respondents reported using social connections to land a job.
• Do your research. Most employers will do a decent amount of research on you including reference checking, background screening, testing, and credential verifications. Show them that you have invested time into the process as well. Be educated and informed about their company, industry trends, their reputation, and their goals. Make it clear that you want to work with them and that while you have other options, partnering with them to meet their objectives and goals is something you are passionate about. Arrive early and dressed appropriately for your interview. Simply dressing the part and some simple research on the company can give you some added confidence in the interview, something employers are looking for. If you appear unsure, uneasy, or uninformed an employer may get the impression that you are uninterested or unprepared for a position with their organization. Strong interviewing skills can quickly progress you ahead of your peers.
• Partner with an industry expert. If you are a recent graduate or are entering a new line of work, your career search may prove more difficult than others with more experience in the role. Many employers are seeking candidates with prior experience or a more proven ability for their open positions. Getting a foot in the door with these employers can often prove to be more difficult. Working with an industry expert recruiter can significantly increase your chances of landing a position in your field. Partnering with a recruiter allows you a foot in the door, more inside information about the company and its objectives, interviewing and resume support and guidance, with the ability to prove your skills and abilities to an employer for a contracted period of time before they make a hiring commitment. Many employers prefer this flexibility and are more likely to hire an entry level candidate through a staffing partner due to the additional testing available. A contract to hire position also allows you to determine whether or not the position or company is the right choice for you, while building experience and skills for your resume.

Regardless of the profession you are looking to enter, remaining confident during the job seeking process is a must. If you find yourself becoming overly frustrated or discouraged, consider taking a few days off from the job search or partner with a staffing partner for more assistance. Often time candidates who are frustrated with their job search results can come across as lacking confidenence or negatively during an interview.

Are you a stand out professional or technical professional seeking contingent, temporary, or long term career opportunities?  Visit our job seekers section for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.