marketing – Trillium Staffing

Advertising Costs Per Hire- Where Do You Stand?

Jenna Mathieu — Wed, 05 Mar 2014 13:05:03 +0000

While many companies track their average cost per hire, many lump all of their recruiting expenses together. Have you taken the time to see where your recruitment expenses come from? A recent study by Software Advice, highlights the average costs that simply advertising for an open position amounts to. You might be surprised to learn where you fall in comparison to other hiring managers.

Early Results Find Companies Spend $173 on Advertising Per Hire from Software Advice

With job boards reported as being the primary advertising channel for 85% of companies, there’s no denying the impact the online advertising market has had on recruiting strategies for employers. If you are investing in online job advertisements, be sure to get the most of your investment. Creating an online job posting that attracts talent, shoud involve a combination of creative marketing, SEO value, and sales.

Do you feel like you struggle more to attract talent than some of your competitors? You might. Companies with less than 50 employees often spend more money advertising per hire than larger companies. Hiring strategies for small business often require more of a proactive rather than reactive approach. Whether your organization is small or large, the power of internal referrals is undeniable. In a 2011 survey by Jobvite, 70% of employers reported feeling that referred candidates were a better fit for company culture and company values. If your organization does not have a referral program established, now is the time to start!

While the battle for skilled talent is always present, 64% of employers reported advertising entry level positions. A combination of high volume, lower wages, and inexperience often lead employers to experience high turnover for these lower end positions. At a price of $173 per hire in advertising expenses alone, be sure that you have incorporated ways to reduce employee turnover and implemented retention programs even for your less skilled positions.

Want to learn more about how you can gain access to Trillium’s national network of top level talent? Contact us today! If you are a stand out in your profession and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Job Seekers Strongly Prefer Job Boards Over Social Media!

Jenna Mathieu — Wed, 13 Nov 2013 15:41:52 +0000

With the ever changing technologies available, do you ever wonder how candidates prefer to locate a new career? We have your answer! In a recent study by Beyond.com, over 5,200 job seekers shed light on their job search tendencies. The poll which included job seekers from Gen Y (18-29 years of age), Gen X (30-47 years of age), and Baby Boomers (48-67 years of age) revealed a wealth of knowledge for employers who are actively marketing career opportunities today!

Who turns to job boards as their first resource in a job search?

Everyone.

87% of Baby Boomers
82% of Gen X
77% of Gen Y

Who’s searching for job opportunities on Facebook?

Not as many as you may have guessed.

21% of Gen Y
15% of Gen X
10% of Baby Boomers

How much time are they investing in their career search?

5-20 hours per week

Are you struggling to locate the talent needed to maintain your workforce? If you are actively using job boards to recruit and still find yourself in a talent drought, it may be time to consider reviewing your process job postings. Here are a few tips!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Why Your Business Should Be On LinkedIn!

Jenna Mathieu — Mon, 09 Sep 2013 14:26:29 +0000

Whether you are just jumping into social media through other sites or have avoided a social media presence for your company altogether, your business needs to be on LinkedIn!

LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.

Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.

Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.

Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities? Visit our job board for more information! Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Social Recruiting in 2013

Jenna Mathieu — Wed, 02 Jan 2013 21:32:22 +0000

Without question if you are in the recruiting or HR field, the topic of recruiting through social media has crossed your mind or desk in the recent months. With steady reported losses for employers in social networking suits due to improper use for screening or evaluation, you may have chosen to avoid the topic. While recruitment through social media does require knowledge of legal ramifications, there are some simple and conservative ways to be involved with little liability to your organization.

The Wall Street Journal reported that social networks accounted for 20% of time spent online in 2011. With the continued growth in 2012, it goes without saying those numbers are only continuing to climb. Their report also shows that social networks reach approximately 82% of the world’s online population, a great audience for those of us who are seeking high demand candidates who are hard to locate.

A recent study from Salary.com gives us some insight to the candidate perspective:

72% reported using social connections to find a job
38% reported that they were successful in finding a job through social networks
24% the largest group, reported that they seek career opportunities on LinkedIn
60% listed lack of response as their least favorite part of social networks
55% of candidates would prefer a mobile friendly process that takes 10 minutes or less to apply

Making your application process accessible to those on social networks, especially on mobile devices could greatly increase your exposure to technical and professional level candidates. If you are considering implementing social networks into your recruiting process, make sure your process is legally compliant with all local, state, and federal laws. Also make sure that your staff is properly trained and educated on how to remain legally compliant in the process. It is always a great idea to make sure your organization’s social media policy is well defined. For more information on integrating social media in your recruiting process, contact your Labor and Employment Law attorney.

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

A New Career for The New Year?

Jenna Mathieu — Wed, 12 Dec 2012 19:01:42 +0000

Are you considering a new career for yourself in the next year? Has your current position or lack of, left you seeking a new and exciting opportunity?

That’s where we come in!

As the demand for skilled and professional staff continues to increase; now is the time to learn how and where to best market yourself and your skills! Whether you are considering a transition into a new line of work or looking to upgrade in your current area of expertise, making informed decisions can help you land the career of your dreams! With recent changes in technologies and processes, the in-demand skills and professions continue to change. Here are a few of the predicted in-demand careers that many employers will be looking to fill in the coming year:

Software Developers
CNC and Skilled Manufacturing Personnel
Accountants
Marketing Specialists
Computer System Analysts
Human Resources Professionals
Network and Computer Systems Administrators
Sales Representatives
Mechanical Engineers
Industrial Engineers
Customer Service Representatives
Administrative Assistants
Skilled Trades and Construction Workers
Professional Drivers

The talent gap is wide but the needed skills are often consistent. Forbes recently listed a list of 10 Skills That Will Get You Hired In 2013, which depicts the great consistency in required skills. Here are the skills that they highlighted:

Critical Thinking
Complex Problem Solving
Active Listening
Computers and Electronics
Mathematics
Operations and Systems Analysis
Monitoring
Programming
Sales and Marketing

These skills are beneficial in almost any career path. Putting a focus on growing your skills and abilities in these areas are great ways to become more marketable in 2013 than your peers.

With the large number of employers seeking talent, it is more important than ever to make sure you are marketing yourself to organizations that are best aligned with your career and personal goals. Recruiters provide candidates with great insight about an organization’s growth patterns, company culture, compensation packages, and turnover rates. Partnering with an reputable recruiter also provides you with someone who is knowledgeable about which organization’s may provide additional benefits such as ongoing education or training in your field. Having an experienced professional who can help you negotiate your wages and lead your career search can make a significant impact on your career results.

Are you a stand out professional or skilled worker seeking contingent, temporary, or long term career opportunities? Visit our job seekers section for more information! Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

In-Demand Careers for 2013

Jenna Mathieu — Tue, 11 Dec 2012 18:46:30 +0000

As 2013 is just around the corner, now is a great time to begin forecasting your recruitment needs and strategies for next year! With the recession behind us and a talent struggle before us, recruiting in 2013 will prove to be a difficult match for many organizations. With a demands growing in a wide variety of industries, here are the predicted in-demand careers for 2013 according to Forbes:

Software Developers
Accountants and Auditors
Market Research Analysts and Marketing Specialists
Computer Systems Analysts
Human Resources, Training and Labor Relations Specialists
Network and Computer Systems Administrators
Sales Representatives
Mechanical Engineers
Industrial Engineers

The continued growth and demand in these professions can increase the difficulty of recruiting for many organizations, who traditionally have had limited recruitment struggles. Most often, those who excel in a field of demand are employed and usually require direct recruitment and some incentives to leave their current position. If your hiring managers are not experienced in recruiting and attracting passive candidates, now may be a great time to attend training or partner with an experienced search firm or staffing agency!

Want to learn more about how you can gain access to Trillium’s national network of professional and technical manufacturing workers? Contact us today! If you are a stand out professional or are skilled in technical manufacturing and seeking contingent or long term career opportunities, visit our job seekers section for more information!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

Who Likes Writing Job Descriptions?

Jenna Mathieu — Wed, 11 Jul 2012 15:34:42 +0000

Let’s face it, writing a job description is not exciting. What’s less exciting? Reading one! In the struggle to obtain top talent today, give yourself an edge above the hiring managers that you are competing against with a strong job advertisement!

Have you visited Indeed.com lately? Take a moment to search for a job in your area that you are hiring for and see what your competition looks like. You’re likely to find a volume of postings that include everything from typo’s to formal job descriptions. I’m willing to bet your marketing team would agree that any exposure to your brand should be a good one. In addition to candidates seeking employment, potential clients who use search engines to learn more about you can land on your postings!

Here are a few quick tips to set your job advertisements apart while helping to attract the talent that’s right for the job:

Sell the job from the start! Most candidates only view bullet points and the first few sentences. Use this space to highlight the “What’s in it for me?” to your audience!
Job postings are advertisements not job descriptions! Give the basics of the position in your posting but don’t provide a detailed job description. Give your job seekers an idea of what they will be doing and what’s required to land the position.
Highlight the benefits of the position! Include details that would entice you to make a career move: benefits, vacation time, work environment, company stability, etc.
Highlight the benefits of working for your company! What do you love most about your organization? Does your company sponsor anything? What makes your company unique? Highlight company outings, events, casual Fridays, and anything else that makes your company a stand out. Ask your current employees for some of their favorites!
Does it draw you in? Be sure to review your job posting after publishing. Does it flow well? Does it grab your attention quickly and appeal to the candidate audience that you are targeting?

If you find yourself still struggling to locate top talent, contact Trillium for additional assistance! Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.