LinkedIn, unlike some other social media sites, was designed to be used for professional networking purposes only. From individual profiles to groups and company pages, the layout and format is intended to connect professionals with common interests. By doing so, LinkedIn has avoided many of the workplace blunders and law suits that other social media sites have become attached to. Almost 3 million companies have created Company Pages on the site and over 5.7 billion professionally oriented searches were conducted on the site in 2012 alone, making LinkedIn a powerhouse for marketing, recruiting, and career development opportunities.

Not sure where to get started? Here are some quick tips!

• Create a Company Page. Make sure to include a photo, preferably including your logo for brand recognition.

• Build Your Followers. Announce to your staff that your company has joined LinkedIn and invite them to follow you as well as invite additional followers who may have an interest in your line of work, product line, or general industry.

• Build Your Content. Provide your followers with informative content on a consistent basis. Post articles of interest, blog posts, company updates, and job postings to keep your company name and page fresh on their mind and their newsfeed.

• Be Interactive. Make sure to measure engagement with your followers and learn which topics gain the most engagement from your audience, as well as what content seems to fall through the cracks. Make sure that you respond quickly and professionally to all comments, questions, and inquiries.

As with any network, a social network following can take time to build. The more members of your team that are involved with sharing your page and content to their connections, the faster your engagement will grow. Identifying members of your organization that may have access to articles of interest, industry trends, and general discussions can greatly advance your branding opportunities.

Are you a stand out professional, technical professional, driver, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.

While the initial savings a strong employment brand can produce is exciting, there are several equally or more important reasons that creating and maintaining a strong employment brand can be the key to your company’s success in the future. Companies with a strong employment brand tend to have lower employee turnover, better employee morale, receive more passive candidates, have employees that are constantly marketing their brand, customers experience better service, and have a stronger public image. So where do you begin building your employment brand?

Simple. You start with your employees. Take the time to speak with your staff about what they best enjoy about your company, areas they see for improvement, what drives them to produce at work, and ask them to share suggestions. Take some time to decide what your company is about, your mission, your goals for the future, and how your company impacts those who come in contact with it.

Next you need to communicate it. Have your employees share stories via social media, blogs, video interviews, and print to really communicate who you are and where you are going as an organization. Finally, you need to continue to foster and promote your brand. If your vision, benefits, and goals change you need to communicate that as well. Promoting an employment brand that isn’t true to who you are today and where you want to be can do more damage than good.

Keep in mind the key to maintaining a strong employment brand is simple, creating a working environment that is attractive to candidates and employees alike. Employee recognition, workplace flexibility, and a positive atmosphere that draws people in and makes them want to stay is what it is all about.

Are you a stand out professional, technical professional, or skilled worker seeking contingent, temporary, or long term career opportunities?  Visit our job board  for more information!  Want to learn more about how you can gain access to Trillium’s national network of professionals and skilled workers? Contact us today!

Trillium, a national leader in staffing and recruitment is a valued staffing partner to over 5,000 companies nationwide. Trillium is privately owned by Oskar René Poch.